Niki Lauda – Driven to Number 1

A fearless legend, a scarred survivor, and a three-time world champion. This bold poster pays tribute to Niki Lauda and his iconic 1976 Ferrari 312 T2—the machine that carried him through glory and fire. Against a deep Ferrari red backdrop, the number 1 stands as a symbol of his relentless spirit and unmatched precision on the track. An essential homage to one of Formula 1’s most inspiring champions.